CD 1

CD 1 comes in a 2xCD box ; probably the idea was that CD 2 could be put into it as well (as for the card sleeves of National Express). In the UK market, the box came with a white sticker promoting the 2 B-sides and the video. The catalogue number is also printed on this sticker.



Both CD and the back cover feature the tracklisting, some credits/copyright notes, the serial number. The back cover has a barcode in an EMI frame which features catalogue number and Parlophone logo. The CD also features bel BIEM and Parlophone logos. Near the centre of the CD we can read IFPI L041 8790520 1 : 1 : 1 EMI UK



The back of the leaflet features a graphical design by Claire Burbridge, probably sketches of the sculpture. Notes promoting the CD 2 and the forthcoming albums are featured plus notes on how to play the video from the CD-ROM track.
Inside the leaflet there is a picture of the actual sculpture artwork used on the front cover.



The leaflet was also accompanied by a card to subscribe to The Divine Comedy’s newsletter.

CD 2

CD 2 came instead in a regular single box. Since it has it own box and sleeve, it was a rather strange choice to assume people would get rid of it, to put the CD onto the double CD box. In the UK market, the case also came with a black sticker promoting the B-side and the remix. The catalogue number is also printed on this sticker.

The front cover features another part of the sculpture shown on the CD 1 artwork: while the other side features the same sketches. Tracklisting and credits/copyright notes are to be found on both sleeve and CD. A barcode is to be found in an EMI frame which features catalogue number and Parlophone logo. The CD also features bel BIEM and Parlophone logos and has a slightly different colour from CD 1. Near the centre of the CD we can read: IFPI L041 8790520 1 : 1 : 2 EMI UK

While the same pressing of the CD 1 was also used for international release, the CD 2 distributed in the international market is actually slightly different.

Cassette

The cassette release comes in a card sleeve (instead of a cassette case) which is quite fragile. The front cover and the left side feature the same picture as CD 1 cover; while the back cover and right side feature the sketches artwork. We can notice that the top of the front picture is a mirror of a part, probably because they needed to adjust the image to the dimension of the sleeve.
On the two sides are printed a Parlophone logo and the catalogue number plus, of course, band and title names. On the back cover are printed the barcode in an EMI frame which features catalogue number and Parlophone logo; the tracklisitng; and the credits/copyright notes with also the mention “tracks repeated on both sides”.
The cassette itself has on both sides: titles, tracklisting, copyright notes, catalogue and serial numbers; and the face number although their contents are the same.

Promo CD

The promo CD is a one track CD featuring the radio edit of the song. The CD has again a different colour and features some credits and copyright notes; the catalogue number and only a Parlophone logo. Near the centre of the CD we can read: IFPI L042 DCDJ 002 1 : 1 : 1 EMI UK
The front and back cover use the same photos used for the 2 single releases; while the inside is not plain white but printed with the sketches artwork. On the back are also printed the catalogue number, a Parlophone logo and the notes ‘For Promotional Use Only’, ‘Made in EU’.

Some were given away to radios by Alan James PR and features stickers. It says: “The Divine Comedy release ‘Love What You Do’, the first single from their forthcoming album ‘Regeneration’, on February 26th. With plays from Steve Lamacq and Mark Radcliffe (Record of the Week), the single is the band’s first material for new label Parlophone Records. The Divine Comedy have been confirmed for a CD:UK performance on Saturday January 27th. The band tours the UK in February and release their new album on March 12th.”
In Ireland, Friction distributed some promo as well with their own sticker: “The Divine Comedy release ‘Love What You Do’ the first single from their forthcoming 8th album Regeneration on 23rd February. The album is released on 9th March”

HHB acetate CD-R

The acetate CD-R comes into a PVC slipcase. It has a simple white inlay which features the title and a Parlophone logo.
The CD itself is a simple CD-R with only the band’s name handwritten. Near the centre of the CD we can read the name of the mastering company: HHB LONDON LOS ANGELES TORONTO. The content features the same radio edit as the promo CD or the singles.
Some of those discs were given away to radios by Alan James PR and features a sticker (earlier than the one above) which say: “The Divine Comedy release ‘Love What You Do’, the first single from their forthcoming album ‘Regeneration’, on February 26th. The single (and album) were produced in London in the summer of 2000 by Nigel Godrich and is the band’s first material for new label Parlophone Records. The Divine Comedy showcase their new material with two special gigs at London’s Riverside Studios on January 24th and 25th and tour the UK in February.”

Deadly Avenger HHB acetate CD-R

A CD-R with only the Deadly Avenger mix was also issued. It features a very similar inlay with the band name, a Parlophone logo and the tracklisting (only a single track actually). The CD is an handwritten CD-R too and near the centre we can read the same name for the mastering company: HHB LONDON LOS ANGELES TORONTO.

10th Planet acetate CD-R

Another acetate was produced by another mastering company, 10th Planet Audio Post Production. This CD features the album version of the track and comes within a jewel case. The front cover and the disc features only the titles and a Parlophone logo. While on the other side of the sleeve, there is a reference to the mastering company with their contacts
Some of those discs were given away to radios by Alan James PR and features a sticker similar to the one above, but with an minus to mention to the UK tour in February, probably because it was produced a bit earlier.

VHS

A promo VHS, issued by the Creative Dept of Parlophone, was released. It comes within a custom card sleeve featuring the single artwork on both front and spine. The back cover is plain white with the exception of a Parlophone logo, while both bottom and top feature the titles design.

The tape itself has a couple of Parlophone stickers with the song title. As all EMI spine stickers, there is a list of choices to check between PAL and NTSC; not sure about the meaning of OFFLINE and ONLINE though.
It seems another (earlier?) version has the original (as registered to the publishing company) song name: ‘You’ve Got To Love What You Do’.

On the other hand, the start screen on the video featured the final song title: ‘Love What You Do’, as well as credits.

Betacam

A better version of the video exists as a promotional betacam. The tape was duplicated by Klones Video Transfers with whom EMI was working with back then. Included is a technical sheet featuring the time codes, etc. Once again the song title is the publishing title :’You’ve Got To Love What You Do’ like on some of the VHS, and there is no Parlophone / EMI logo / reference.

Postcard

A postcard was issued by Parlophone to promote the single. The front features the same picture as CD 1 and, like the MC sleeve, the top was mirrored. The other side features a promotional text about the release of the single, as well as the March tour dates. It also mentions The Divine Comedy’s newsletter and the competition to win a MP3 player.

In-store ad.

A 12”x12” in store advert was printed to promote the release of the single.

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